You’re stuck.
Something needs to change.
Your team needs to figure it out together.
You have an idea, but it’s still just an idea.
Everyone is solving the problem they’ve been given.
Challenge
what’s assumed.
Make what’s
possible.
I help people see things differently, think together and create what’s next.
Bring me a challenge →01When to
bring me in
bring me in
02What I
actually do
actually do
I create the conditions for people to see differently, think together and make something possible that wasn’t before.
That might mean research, reframing, facilitation, design, prototyping, strategic thinking or helping an idea take shape. The form changes. The movement doesn’t.
03What that
can look like
can look like
04Some things
I’ve provoked
I’ve provoked
Redesign the process, not just the product.Intel Digital Health / Arlington
From surveying sentiment to sensing experience.Intel Employee Experience
Turn the controller into the experience.ThrustMaster
Treat the cabin as a canvas.In-car experience concept
05Shifts
SHIFT 001 / ORIGIN STORY
It Started With a Quarter.
I thought video games got me interested in computers. Forty-five years later, I realized they taught me something else: how to see what something could become.
Read the shift →Things look different from here.
Stories, observations and experiments in seeing differently—how problems get reframed, ideas become clearer, and people find a way forward.
Explore all shifts →06How I work
Curious before certain.
Human before process.
Participatory, not performative.
Playful when it helps.
Always trying to find the better question.
07A little
about me
about me
I’m David Shaw.
A strategist, facilitator, designer and lifelong provocateur. I’ve spent 25+ years working where human needs, business, technology, design and organizational complexity collide.
Complex problems rarely stay inside one discipline. Neither do I.
More about me →08Let’s talk
Bring me
the messy thing.
The thing you’ve been circling. The opportunity you can feel but can’t quite see. The question everyone thinks has already been answered.
Let’s provoke something →